AAF ECI recognized as AAF Division III Club of the Year

The American Advertising Federation East Central Indiana was recently confirmed as the winner of Division III Club of the Year and President of the Year by the American Advertising Federation for the 2009 Club Achievement Awards. The club achievement awards are presented annually to ad clubs and federations who display exceptional accomplishments in club operations. Member clubs and federations comprise the AAF’s grass roots structure, which is an essential resource in advancing and protecting the interests of the advertising industry. To receive this honor, AAF ECI entered evidence of club achievements in eight different categories: club management, diversity, education, communications, membership, diversity, government affairs, public service and programs. This is the fifth time in a row the club has won both recognitions and is the sixth time since participating in the competition in 2002.

AAF ECI was awarded first place in club management, government affairs and public service, and third place in communications, education and diversity. The Club of the Year award is given in each division to clubs whose accomplishments are based on the first, second and third place awards it receives and total scores from their entries. Will Henderson, president of the local AAF ECI and director of Public Relations at Ball Memorial Hospital will accept the awards at the AAF Conference in Washington D.C. June 4-6. Other members to attend the event and accept awards will be Kevin McCowan, Pengad Printing; Mary Gaston, MITS; Allison Robbins, joseph david advertising; Eva Lantz, E Lantz Designs & Illustrations and Anne Condran, AAF ECI executive director.

For the purpose of an equitable competition, clubs compete by membership size in the following divisions: Division I—500 or more members; Division II—250-499 members; Division III—100-249 members; and Division V—Ad 2 Clubs. First, second and third place awards are given in each division within each category at the discretion of the judges.

Accomplishments the club has achieved over the past year include: eleven percent membership growth, 92 percent membership retention, 82 percent member involvement and 43 percent increase in student ADDY entries. Seven educational programs were presented during the past year that offered nationally noted speakers.

AAF ECI is part of the American Advertising Federation, a national organization that promotes excellence in advertising. AAF ECI’s mission is to connect members to other advertising industry professionals and resources; encourage, support and recognize members in their quest to create the very best in advertising; and to inspire young professionals to enter the advertising profession.

For more information, please contact Anne Condran, (765) 289-3676.