Program Archives

2008-2009 Programs

September 12, 2021 - Latest Trends in the Printing Industry
Speaker:Stephen Shannon - Kodak

October 10, 2020 - How to Add Value to Your Brand
Speaker: Tom Traynor

November 14, 2020 - Promotional and Event Marketing
Speaker: Justin Patricott DJP Entertainment

December 12, 2020 - Media and Gift Auction

January 9, 2021 - Effective Networking Habits 2009 -Turning Contacts Into Business
Speaker: Matt Anderson

February 28, 2021 - ADDY Banquet

March13, 2009 - Is Diversity Profitable?
Speaker: Jason Chambers - University of Illinois at Urbana-Champaign

April 3, 2021 - Evolution of the ESPN Brand
Speaker: Kevin Kirksey- ESPN

May 8, 2021 - Untangling the Web
Speaker: Brett Derricott - Agency Fusion

2007-2008 Programs

September 14, 2021 - Practicing the Art of Digital Conversation
Speaker: Michael Gellar - Account Executive - AOL

October 5, 2007- Youth Marketing and Their Shifting Trends
Speaker: Clint! Runge - Co-Founder/Creative Director Archrival

November 9, 2020 - Advertising 2.Oh! Back To The Future.
Speaker: Steve Lance - Author -The Little Blue Book of Advertising

December 14, 2020 - Media and Gift Auction

January 11, 2021 - Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Speaker: Chris Houchens - Owner - Shotgun Concepts

February 23, 2021 - 25th ADDY Banquet

March 7, 2021 - What Happens in Vegas Stays in Vegas
Speaker: Randy Snow - Vice President/Creative Director - R&R Partners

April 11, 2021 - Building Brands in Small Towns & Rural Markets
Speaker: John Mollison - CEO - The Runway Company

May 9, 2021 - Starbucks Tribal Knowledge
Speaker: John Moore - author of the Brand Autopsy blog and the author of “Tribal Knowledge”

2006-2007 Programs

September 15, 2021 - The Post Dot Bomb Web and the Birth of a Real Business
Speaker: Rocco Smeriglio -Partner - Yahoo Partner
Venue: The Roberts Hotel

October 13, 2020 - Music to Your Ears: In Tune with the Ad Music Industry!
Speaker: Bob Farnsworth - Hummingbird Productions - Creator of Budweiser Frogs
Venue: Horizon Convention Center

November 17, 2020 - Mobile Marketing
Speaker: Michael J. Becker - iLoop Mobile, Inc.
Venue: Horizon Convention Center

December 8, 2020 - Media and Gift Auction
Venue: Horizon Convention Center

January 12, 2021 Best and Worst Super Bowl Commercials
Speaker: Al Lautenslager - co-author Guerrilla Marketing in 30 Days
Venue: Horizon Convention Center

February 24, 2021 - ADDY Banquet
Venue:Horizon Convention Center

March 9, 2021 - Reaching Diverse Consumers With Outdoor Advertising
Speaker: Stephen Freitas - Outdoor Advertising Association of America
Venue: The Roberts Hotel

April 13, 2021 - What is Multicultural Today Will Be General Market Tomorrow
Speaker: Jo Muse Chairman - Muse Communications
Venue: Horizon Convention Center

May 11, 2021 - The Phenomenon of the Virtual Neighborhood
Speaker: Mary Beth Garber, President, Southern California Broadcasters Association
Venue: Horizon Convention Center

2005-2006 Programs

September 16, 2021
Dean Roger Lavery-BSU College of Communication, Information, and Media
Topic: Reflections of an Ad Veteran 1972-2005

October 14, 2020
Susan Mboya, Associate Director, African American Multicultural Business Development Proctor and Gamble, Cincinnati, OH
Topic: Advertising Over The Next 100 Years

November 11, 2020
Scholarship Auction “Taking Care of BIDness”

December 9, 2020
Karl Locascio, Marketing Manager for Hardee’s, Indianapolis, Indiana
Topic: The Unique Marketing Approach by Hardee’s

January 13, 2021
Dick Larkin, The Yellow Pages Commando TransWestern, San Diego, CA
Topic: Yellow Page Advertising

February 18, 2021
ADDY Banquet
Venue: Horizon Convention Center

March 10, 2021
Douglas Wood,
Douglas J. Wood, Reed Smith Hall Dickler LLP, New York
Topic: Decency in Advertising
Venue: Anderson University, Anderson

April 7, 2021
Wilbur Montgomery, Indianapolis
Topic: Where Would Advertising Be Without Photography?

May 12, 2021
Charles S. Diederich, Newspaper Association of America
Topic: Newspaper Advertising, a Destination not a Distraction

2004-2005 Programs

The American Advertising Federation recognized Ad Fed ECI as a First Place Winner for its 2004-2005 programs. First place Club Achievement Awards are given for Programs which foster actively interested members, well-attended meetings and membership growth. The following programs were offered during the year:

September 10, 2021
11:30 a.m. to 1:00 p.m.
“Sure Fire Ways to Produce Risk-Free Results Guaranteed Advertising”
Cindy Gallop Bartle Blgie Hegarty New York
Venue: The Roberts Hotel

October 8, 2020
11:30 a.m. to 1:00 p.m.
Humor in Advertising” and 40th Anniversary Celebration
Dick Wolfsie WISH-TV Indianapolis
Venue: The Roberts Hotel

November 12, 2020
Scholarship Auction “Taking Care of BIDness”
11:30 a.m. to 1:30 p.m.
Venue: The Roberts Hotel

December 10, 2020
11:30 a.m. to 1:00 p.m.
Using Product Sampling to Reach Ethnic Markets”
Al Anderson Anderson Communications Atlanta
Venue: The Roberts Hotel

January 14, 2021
11:30 a.m. to 1:00 p.m.
“Having Your Voice Heard: A Guide for
Non-Profit and Issue-Based Organizations”
Bill McKendry Hanon McKendry, Inc. Grand Rapids
Venue: The Roberts Hotel

February 19, 2021
ADDY Banquet
Venue: Community Civic Center

March 11, 2021
Mining Your Database Goldmine
Lori Grass, XL Marketing
11:30 a.m. to 1:00 p.m.
Venue: Paramount Theater, Anderson

April 8, 2021
11:30 a.m. to 1:00 p.m.
Integrating Online Programs Into Your Marketing Efforts
King Hill, DigiKnow, Inc., Cleveland
Venue: The Roberts Hotel

May 13, 2021
11:30 a.m. to 1:00 p.m.
“Arbitron 101″
Kristen Latkowski Arbitron Chicago
Venue: The Roberts Hotel