Student Addys

Student ADDYs – The Future of Advertising

All work submitted in the Student ADDY Competition is subject to the same rules and guidelines and submission requirements as the professional ADDY Competition. Please read the Entry Submission and Entry Identification requirements carefully.

Please note: Comps, original photographs, illustrations, etc. all become the property of the AAF and will not be returned.

Work created for NSAC competitions will be eligible for entry into the Student ADDYs in the year following their presentation.

Entry Fee: $25

Members of BSU AAF Chapter - the chapter pays for the first entry and 1/2 cost of each additional entry. Eligibility requirements

  • Applicants must be enrolled full or part-time in an accredited U.S. educational institution
  • Work may be developed specifically for this competition or submitted from previous projects or competitions. Work developed for paying clients will not be accepted with the exception of work created by clubs as fund raisers or work created for student publications.
  • Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible.

SALES PROMOTION

1A Packaging

1B Point of Purchase

COLLATERAL MATERIAL

2A Stationery Package

2B Brochure, Annual Report

2C Poster

3 DIRECT MARKETING

4 OUT-OF-HOME

5 NON-TRADITIONAL ADVERTISING

6A Single TRADE or CONSUMER MAGAZINE AD

6B MAGAZINE AD CAMPAIGN (2-4 ads)

NEWSPAPER

7A Ad

7B Insert

7C NP Ad or Insert Campaign (2–4 ads)

INTERACTIVE MEDIA

8A Website

8B Interactive CD/DVD

8C Online advertising (pop up/banner/email/other)

EDITORIAL DESIGN

Any two-page spread. One editorial spread or feature per entry. Not intended for submission of entire book or magazine.

9A Cover

9B Editorial Spread or Feature (One editorial spread or feature per entry)

9C Series (Covers, spreads or features)

10 RADIO

11 TELEVISION

12. CAMPAIGNS (Mixed media)

ELEMENTS OF ADVERTISING

13A Logo

13B Illustration

13C Photography

13D Animation

Check definitions, how to enter, and rules in the Rules and Regulations pdf.