Challenges in website development topic for AAF ECI May Program

Bret Derricott, founder and CEO of Agency Fusion, Salt Lake City, Utah, will be the guest speaker at the AAF East Central Indiana luncheon program, May 8, 2009, 11:30 a.m. at the Horizon Convention Center, 401 S. High St., Muncie. Kern Creative Group is the sponsor for the event. Derricott topic, “Untangling the Web” will address the challenges developers, designers and clients face from concept to completion. His educational presentation will address insights into the current issues and the dynamic and rapidly evolving world of web development.

Since the mid-90s, Derricott has been building websites and creating software. With an atypical affinity for both technology and creative pursuits, the founding of a web-development company which focuses on serving designers and agencies was inevitable for him. Derricott’s team interact with creatives in a refreshingly down-to-earth manner—no geektalk to translate, no design ‘advice’ from the programmers and no botched projects that look nothing like the original design. With an eye for detail and commitment to excellent customer service, his company won ‘Best of State’ in web development for 2008. He was recognized as one of Utah Business Magazine’s ’40 under 40’ for 2008 and regularly contributes articles to Create Magazine, Computer Arts Magacine, WebProNews and Freelance Switch. Derricott speaks and blogs regularly about design and advertising-related technology. His blog is found at

Reservations due 4 p.m., Friday, May 1, call (765) 289-3676, e-mail to or on-line RSVP through Cost: $15 for members, $7 for students and $20 for non-members payable by cash, credit card (Visa or MasterCard), or check due prior to or at the meeting. $10 late fee for reservations made after May 1—no exceptions.

American Advertising Federation East Central Indiana is the premier resource for advertising, marketing and communications professionals throughout the region and is a six-time winner of the AAF Division III Club of the Year in 2009, 2008, 2007, 2006, 2005 and 2002. AAF ECI’s mission is to connect members to other advertising industry professionals and resources; encourage, support and recognize members in their quest to create the very best in advertising; and to inspire young professionals to enter the advertising profession. For more information about AAF ECI, please contact Anne Condran, (765) 289-3676.

April 28, 2021